1. BUSINESS PLAN — Thai Rooster
1. Executive Summary
Business Name: Thai Rooster
Business Type: Thai Food Restaurant & Takeaway (Dine-in, Delivery, Collection)
Location: (Insert your UK city)
Founder: (Your Full Name)
Overview
Thai Rooster is a modern, fast-casual Thai restaurant specialising in authentic Thai lunch boxes, street-food favourites, and early-evening set menus designed for local workers, families, and students. The brand focuses on high-quality ingredients, efficient service, and strong social-media presence.
Mission Statement
To bring authentic, fresh, and flavourful Thai cuisine to the community through consistent quality, friendly service, and digital-first marketing.
Funding Request
- Applying for a Start Up Loan of £25,000.
- Funds will be used for equipment purchase, kitchen setup, initial stock, interior design, POS system, and marketing.
- Loan term: 5 years
- Interest: 6%
Business Goals (12–24 months)
- Achieve £12,000–£15,000 monthly revenue by Month 12.
- Build strong delivery presence through JustEat, UberEats, Deliveroo.
- Launch Thai Rooster Meal Prep and Corporate Lunch Boxes.
- Achieve recurring catering clients from local offices.
2. Products & Services
Main Offers
- Thai Lunch Box Menu (target: office workers)
- Evening Thai Early Bird Set (5–7 PM)
- Classic Thai Street Food
- Pad Thai
- Green Curry
- Stir-fried dishes
- Noodles and rice dishes
- Specials / Limited-time menu (rotating every 2 weeks)
- Catering & Corporate Lunch Delivery
- Meal Prep Boxes (3–5 day plans)
Unique Selling Points
- Authentic taste from Thai chefs
- Quick-serve format designed for lunch rush
- Affordable pricing: £6.95–£11.95
- Bilingual marketing (Thai–English)
- High-quality, halal-friendly ingredients
- Strong TikTok and short-form video presence
3. Market Analysis
Industry Overview
The UK Thai food sector remains highly competitive, but demand for fast-casual Asian cuisine continues to grow. Delivery platforms show a consistent ranking of Thai cuisine among the top 5 most-ordered Asian dishes.
Target Market
- Office workers within 2–3 mile radius
- College/university students
- Families seeking affordable weekday dinner
- Young professionals ordering via delivery apps
Local Competition
- Other Asian takeaway shops
- Full-service Thai restaurants (higher price range)
- Chinese & Indian takeaways (not direct flavour competition)
Competitive Advantage
- Faster service than traditional Thai restaurants
- Lower operating cost → competitive pricing
- Distinctive social-media-driven growth
- Bilingual branding appealing to wider audience
4. Marketing Strategy
Branding
Friendly, colourful Thai branding with modern street-food energy.
Digital Strategy
- TikTok & Instagram short videos (chef POV, funny content, bilingual style)
- Google My Business optimisation
- 5-star review campaign
- Early Bird Set promotion on TikTok ads
Local Marketing
- Free tasting during opening week
- Flyers to offices, shops, and college campuses
- Partnership with gyms for meal prep discounts
Delivery Strategy
- Launch on Deliveroo, UberEats, JustEat
- High-quality photos, attractive bundles
- “Meal for 2” and “Lunch Saver Box” promotions
5. Operations Plan
Opening Hours
- Lunch: 11:00–15:00
- Dinner: 17:00–21:00
- Early Bird: 17:00–19:00
Staffing
- 1 Head Chef
- 1 Kitchen Assistant
- 1 Front-of-House
- 1 Part-time delivery support
Suppliers
- Local Asian supermarkets
- Fresh meat/veg suppliers
- Packaging suppliers (eco-friendly options)
Equipment Needed
- Commercial hob + wok
- Refrigerators & freezers
- Prep tables
- POS system
- Ventilation
- Tables & chairs
- Exterior signboard
- Kitchen utensils & small appliances
6. Financial Plan
Start-up Costs — How the Loan Will Be Used
| Item | Cost (£) |
|---|---|
| Kitchen equipment (hob, fridge, freezer) | 8,000 |
| Renovation, painting, signage | 4,000 |
| Furniture & interior | 2,500 |
| POS system, printer, iPad | 1,200 |
| Initial food stock & packaging | 2,000 |
| Delivery platform costs & photos | 800 |
| Marketing budget (first 3 months) | 1,500 |
| Legal, insurance, licences | 1,000 |
| Working capital reserve | 4,000 |
| Total Required | £25,000 |
Revenue Projections
- Conservative: £8,000/month by Month 3
- Realistic: £12,000–£15,000/month by Month 12
- Gross profit margin: 60–68%
2. CASH FLOW FORECAST (12 Months)
(Values can be edited before submission — these are realistic for a new Thai takeaway.)
Assumptions
- Monthly sales start at £7,000 and increase gradually.
- Cost of goods sold (COGS) = 40% of sales.
- Rent: £1,200/month
- Utilities: £350/month
- Staff wages: £3,200/month
- Insurance & licences: £120/month
- Marketing: £300–£500/month
- Loan repayment: £483/month (approx for £25k over 5 years)
CASH FLOW TABLE (Example)
| Month | Sales | COGS (40%) | Gross Profit | Expenses | Loan Repay | Net Cash Flow |
|---|---|---|---|---|---|---|
| 1 | £7,000 | £2,800 | £4,200 | £5,300 | £483 | -£1,583 |
| 2 | £8,000 | £3,200 | £4,800 | £5,300 | £483 | -£983 |
| 3 | £9,000 | £3,600 | £5,400 | £5,400 | £483 | -£483 |
| 4 | £10,000 | £4,000 | £6,000 | £5,400 | £483 | £117 |
| 5 | £10,500 | £4,200 | £6,300 | £5,400 | £483 | £417 |
| 6 | £11,000 | £4,400 | £6,600 | £5,500 | £483 | £617 |
| 7 | £12,000 | £4,800 | £7,200 | £5,500 | £483 | £1,217 |
| 8 | £13,000 | £5,200 | £7,800 | £5,600 | £483 | £1,717 |
| 9 | £13,500 | £5,400 | £8,100 | £5,600 | £483 | £2,017 |
| 10 | £14,000 | £5,600 | £8,400 | £5,700 | £483 | £2,217 |
| 11 | £14,500 | £5,800 | £8,700 | £5,700 | £483 | £2,517 |
| 12 | £15,000 | £6,000 | £9,000 | £5,800 | £483 | £2,717 |
Outcome:
Business becomes cash-positive from Month 4 onwards and shows stable ability to repay the loan.
3. PERSONAL SURVIVAL BUDGET (Personal Monthly Expenses)
(Required by Start Up Loans — shows that you can pay your personal bills AND run the business.)
| Category | Monthly Cost (£) |
|---|---|
| Rent / Mortgage | 650 |
| Council Tax | 120 |
| Utilities (Gas/Elec/Water) | 150 |
| Mobile Phone | 30 |
| Food & Groceries | 250 |
| Transport | 120 |
| Internet | 35 |
| Personal Loans / Credit | 0 (or enter actual amount) |
| Clothing / Essentials | 60 |
| Miscellaneous | 80 |
| Total Personal Expenses | £1,495/month |
Personal Income
| Source | Amount |
|---|---|
| Income from business (owner’s drawings) | £1,800 (starting Month 4) |
Result
Your income covers your living expenses with a safe margin, proving strong repayment ability.
